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Building Understanding in Washington: Advancing the Role of Point of Care in Health Education

POCMA meets with U.S. policymakers to elevate awareness of Point of Care media as a trusted, educational channel that strengthens patient-provider communication.

How to Measure Point of Care Marketing’s True Impact

Discover key insights from POCMA, Syneractiv, MedFuse, and Trinity Life Science's study on Point of Care (POC) media measurement. Learn how patient-centric metrics—like the Patient Reach Index—help healthcare marketers more accurately capture POC impact and drive measurable patient outcomes.

How to Engage Healthcare Providers at the Point of Care: Products and Best Practices

Learn why Point of Care media delivers trusted education where healthcare happens—improving the patient-provider relationship, supporting shared decision-making and strengthening healthcare communication.

5 Benefits of Point of Care Media for Educating Patients & Providers

5 Things You Need to Know About the Policy Implications Reshaping the DTC Landscape

The FDA’s latest enforcement actions and policy changes are reshaping DTC advertising. Here’s what you need to know about navigating the shifting landscape and staying compliant in today’s climate.

Pharmacies Are an Emerging Access Point for Patient Care: Explore Their Evolving Role

As pharmacies expand beyond prescriptions to provide preventive care and patient education, they’ve become powerful environments for Point of Care media. Learn how this evolution creates new opportunities for brands to engage and support patients.

How to Engage Patients With Print & Digital Point of Care

Explore how print, static and digital Point of Care (POC) marketing empowers brands to engage patients and providers at every stage of the healthcare journey. Learn about the benefits of each type of POC format, the products and touchpoints available today, and best practices for building measurable, high-performing campaigns.

19 Can’t-Miss Sessions at Fierce Pharma Week 2025

Your guide to navigating Fierce Pharma Week 2025, one of the industry’s largest gatherings of pharma leaders, marketers, and innovators. Get a curated agenda and practical tips to maximize learning, networking, and impact at the event.

Top Point of Care Marketing Strategies for Your 2026 Media Plans

Point of Care (POC) marketing is emerging as a cornerstone of healthcare media plans in 2026. Learn how to plan effective POC campaigns, design creative that resonates with both patients and providers and measure success through KPIs like new-to-brand prescriptions, diagnosis lift, and adherence.

Point of Care Revenue Surpassed $1 Billion in 2024 — What’s Driving the Surge

POC revenue among POCMA members topped $1 billion in 2024 — marking a 16% increase from 2023. Learn what’s driving this growth, from the trusted messaging and precision targeting to the improved patient engagement offered by POC. And discover the trends leading pharmaceutical brands to make POC a core part of their media strategies in 2026.

What Is the Point of Care? Key Definitions and Insights

In today’s complex healthcare landscape, reaching patients and providers with the right message at the right time is more critical—and more challenging—than ever. We believe that one of the most powerful touchpoints in that journey is the Point of Care (POC). This post breaks down the key definitions and concepts about POC that you need to know—starting with the foundation of what point of care is, and key insights on the value and impact of reaching patients and healthcare providers at the point of care.

5 Reasons Why Point of Care Should Be a Cornerstone of Your Media Investment in 2026

As planning season approaches, more brands are considering Point of Care (POC) as a key channel to reach and convert audiences. Why? Because they’re seeing real results.