The Point of Care Marketing Association’s 3rd annual Cocktails & Connections event brought together over 120 industry professionals on September 25th at PUBLIC Hotel, in New York City. The event attracted pharmaceutical companies, media agencies, and POC media companies, highlighting the industry-wide interest in this growing field.

Against the backdrop of stunning citywide views, colleagues engaged in vibrant discussions and forged valuable connections.

The evening began with an exclusive preview of proprietary insights from Nicole Divinagracia, POCMA president. She unveiled striking data, including a tripling of POC spending from 2019 to 2023. “This highlights the channel’s remarkable momentum,” Divinagracia emphasized.

Check out our collection of photographs that capture the energy and spirit of this event. We extend our heartfelt thanks to our sponsors and attendees who made this event truly memorable.

We hope to see you at our next event!

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