The Point of Care Marketing Association’s 3rd annual Cocktails & Connections event brought together over 120 industry professionals on September 25th at PUBLIC Hotel, in New York City. The event attracted pharmaceutical companies, media agencies, and POC media companies, highlighting the industry-wide interest in this growing field.

Against the backdrop of stunning citywide views, colleagues engaged in vibrant discussions and forged valuable connections.

The evening kicked off with an exclusive preview of proprietary insights presented by Nicole Divinagracia, president of POCMA. She shared staggering results, including the surge in POC spending from 2019 to 2023.

“We’ve almost tripled our size in five years,’ noted Divinagracia, highlighting the channel’s remarkable momentum, ‘POC marketing now represents 8% of overall media budgets—double its share since 2019.”

Check out our collection of photographs that capture the energy and spirit of this event. We extend our heartfelt thanks to our sponsors and attendees who made this event truly memorable.

We hope to see you at our next event!

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