Guidelines & Standards
The Point of Care Marketing Association Verification and Validation Guidance was created by our Verification & Validation Committee with significant input from our Industry Advisory Council and feedback from the industry at large.
The Verification and Validation Guidance will be updated as needed to include new information based on industry evolution and feedback.
The Point of Care Marketing Association Verification and Validation Guidance was approved by the POCMA Board of Directors and supersedes and replaces any previous versions or drafts of the guidance. This guidance is not intended to supersede any federal or state requirements.
The POCMA approved Third-party auditing companies are the Alliance for Audited Media and BPA Worldwide.