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Research: Patients & Practitioners Seek More POC Messaging

Research by ZS reveals Point of Care POC messaging boosts prescriptions by 6-8%. Explore why POC is a healthcare marketing must-have for healthcare initiatives. Our study uncovers patient and provider perspectives, POC's growing importance, and key opportunities to enhance your healthcare messaging strategy.

7 Critical Questions Healthcare Marketers Must Ask EHR Point of Care Advertising Partners

Boost your healthcare marketing ROI with EHR-based advertising. Learn how to identify the right EHR advertising partner, measure impression quality, and ensure compliance. Discover 7 critical questions to ask potential vendors and gain insights into optimizing your EHR marketing campaigns.

Point of Care Engagement: Boosting Patient Access

Point of care marketing strategies can boost patient access to treatments. Learn about aligning messaging to optimize patient access, leveraging diverse tactics across care settings, and addressing affordability concerns. Explore how to improve healthcare outcomes and pharmaceutical success.

Enhance Patient Engagement Through Health Literacy

Get the facts and approaches on the health literacy gap and strategies to improve patient engagement. Learn about the challenges in healthcare communication, the importance of simplifying medical language, and effective marketing tactics to enhance patient understanding and participation in their health journey. Get tips to create accessible, relevant, and actionable health information for better patient outcomes.

Point of Care Academy: Healthcare Marketing Where It Matters Most

Upgrade your healthcare marketing mastery with the online Point of Care Academy. Gain practical skills and insider knowledge to elevate your strategy and reach patients and providers in critical moments and trusted spaces. Flexible, expert-led courses for all levels. Get the details here!

POC Approaches: Trends and Solutions in Medication Adherence

Revolutionize medication adherence with the power of point of care (POC) marketing. Discover how healthcare marketers can create a cohesive, patient-centered approach to address the barriers to adherence. Learn about innovative POC tools and tactics that empower patients, connect care teams, and drive better health outcomes.

Reexamining the Causes and Barriers to Rx Adherence

Rethink your approach to Rx nonadherence by addressing the root causes that impact patient behavior. Gain actionable insights and strategies designed to tackle the real barriers preventing adherence, and learn how to strengthen your marketing efforts to drive better patient outcomes.

Black Health – The Healthcare Gap in America

INFOGRAPHIC on Black Healthcare Disparity. Even accounting for age, sex, and insurance, the American Healthcare Gap seems to be widening. Get the facts to better understand the challenges for Black Americans and our healthcare system.

PRIDE in Healthcare Marketing: The Data of LGTBQ Inclusion

Take action this PRIDE. Get the facts on LGBTQIA+ healthcare disparities and discrimination and how healthcare marketers can drive change and make a more inclusive healthcare system by better LGBTQIA+ engagement.

Pharmacies Emerge as a Powerful New Point of Care

For healthcare marketers, pharmacy point of care marketing presents a strategic opportunity as patients increasing turn to pharmacies for care, Rx guidance, and services. Pharmacies offer a convenient and trusted environment to engage patients directly, potentially influencing Rx adherence, reporting on patient barriers, and the improvement of treatment outcomes.

3 Reasons Why Point of Care Wins Over TV

Television is losing its grip as viewers tune out to television advertising. Fragmented platforms and limited ad space aren't leaving much hope for streaming services to make up for healthcare marketing losses. With high ROI and ever-growing targeting and tech, point of care (POC) media is poised to be the future of healthcare marketing that can meet modern healthcare consumers more effectively.

Drive Healthcare ROI with Custom Point of Care Creative (Video)

Custom POC creative is a powerful driver of effectiveness for helathcare marketing. Grace Rodriquez of UCB gives powerful advice to healthcare marketers on why custom POC creative is vital to reaching patients at critical moments. Discover top strategic insights and approaches coming from Industry Leaders and point of care research.

For more information on The Point of Care Marketing Association, please connect with us.