Relaunched Clinician Update® 

Prepares HCPs to engage their patients more effectively while reinforcing and deepening the brand relationship. Key benefits for the Digital and Print Clinician Update® are noted HERE. 

PatientPoint, NAMI Collaborate to Highlight Mental Health at the Point of Care

PatientPoint has a new collaboration promoting online resources from National Alliance on Mental Illness (NAMI) and the NAMI Help Line in the offices of more than 140,000 physicians nationwide. Learn more HERE. 

Engaging Gen Z patients more effectively

Based on a survey of nearly 4,000 patients, this Phreesia Life Sciences report explores generational differences in patient health behaviors and reveals where—and how—pharma marketers can connect with the Gen Z audience. Find out about the factors that motivate their healthcare decision-making, what they say they want to see from pharma and more. READ REPORT

• Pharma marketers, take note: Rural patients have technology, but lag in trust and health confidence, study says (Source: EndPoints News)

• Despite TV ads, most asthma patients don't recognize new biologic brands, but they're willing to try them, a survey find (Source: Fierce Pharma)

• The second life of the QR Code (Source: MM+M) 

Download our updated version HERE

Looking for auditing and reporting requirements related to product line certification? Our newest guidance document is streamlined for your use with a summary version coming soon. 

Product line certification

New product lines from Health Monitor Network® and Mesmerize have been certified! Please check our website for the complete listing, including product line renewals from CheckedUp, InStep Health, Health Media Network, PatientPoint, Phreesia Life Sciences, and Physician's Weekly.

We also have a downloadable PDF of all certified product lines.

Point of Care Marketing Association - Industry Connect

July 27, 2022 2-3pm EST